Client Overview

Hot & Juicy Burgers is a gourmet burger brand known for its fresh ingredients, bold flavors, and premium-quality fast food. They needed a visually striking advertisement to promote a new burger launch, aiming to capture attention on both social media and print platforms.

Project Objective

The goal was to create an ad that:

• Emphasizes the juiciness and freshness of the burger.
• Aligns with the brand’s bold and vibrant visual identity.
• Is adaptable for both digital (RGB) and print (CMYK) use.
• Engages the target audience through high-impact visuals and compelling typography.

Design Process

1. Research & Concept Development

Before designing, I analyzed successful food ads, identifying key elements that evoke hunger and desire. I focused on warm tones, high-contrast lighting, and dynamic compositions to highlight the burger’s textures and ingredients.

2. Visual Composition & Layout

• Used high-resolution photography of the burger, ensuring every detail (melted cheese, grilled patty, fresh toppings) was highlighted.
• Applied bold typography with a modern, playful font that conveys energy and excitement.
• Chose a deep red and gold color palette to enhance appetite appeal.
• Incorporated a subtle smoke effect to add a freshly grilled feel.

3. Digital & Print Adaptation

• Designed the ad in RGB mode for social media, ensuring vibrant colors for Instagram and Facebook ads.
• Converted to CMYK for print, carefully adjusting colors to maintain richness while avoiding dull tones.
• Created multiple size variations (1080x1080px for Instagram, A4 for posters) to ensure flexibility across platforms.

4. Finalization & Export

• Merged layers to minimize color distortions in the CMYK version.
• Saved as a high-quality JPEG for digital use and a press-ready PDF for print, ensuring optimal resolution (300 DPI).
• Provided a version with and without crop marks, catering to different printing requirements.

Outcome

The final ad successfully delivered an eye-catching, high-impact visual that aligned with Hot & Juicy Burger’s brand positioning. By combining strategic typography, and expert color management, the design effectively communicated the burger’s irresistible appeal, ensuring engagement and recall among the target audience.