Project Overview

As part of my portfolio, I developed a strategic social media campaign and digital display ads for a fictional travel agency, Travel Loop. This project aimed to create a cohesive, visually appealing, and high-converting ad campaign that would effectively promote travel experiences while maintaining brand consistency across different platforms.

Project Goals

• Enhance brand awareness by creating a consistent visual identity.
• Increase engagement with compelling ad creatives tailored for different formats.
• Drive conversions by designing high-impact display ads with strong CTAs.
• Ensure adaptability across multiple platforms, including social media and website display ads.

Design Process

1. Research & Strategy:

• Analyzed real-world travel campaigns to understand industry trends.
• Defined a brand style guide with color palettes, typography, and imagery to ensure consistency.
• Identified key ad placements (social media, display networks, mobile ads) and their size requirements.

2.Social Media Ad Design:

• Created an Instagram ad focusing on stunning travel visuals with a clear call to action.
• Designed a Facebook page ad and cover photo to build brand presence.
• Ensured mobile responsiveness for optimal engagement.

3. Display Ad Campaign:

• Developed multiple display ad formats, including:
• Leaderboard Ad (728×90 px) – A wide format for website banners.
• Mobile Leaderboard (320×50 px) – A compact yet effective ad for mobile users.
• Square Ad (250×250 px) – Perfect for retargeting campaigns.
• Large Skyscraper (300×600 px) – Designed for high visibility on websites.
• Adapted the design to fit different ad spaces while ensuring a clear “Book Now” CTA.
• Optimized text-to-image ratio for readability on small screens.

4. Challenges & Solutions:

• Challenge: Adjusting the layout for multiple ad sizes without losing impact.
• Solution: Prioritized key elements (logo, offer, CTA) and modified layouts accordingly.
• Challenge: Maintaining brand recognition across different formats.
• Solution: Used a consistent color scheme, typography, and imagery to strengthen brand identity.
• Challenge: Creating high-converting CTAs.
• Solution: A/B tested different CTA wordings, opting for “Book Now” over generic alternatives like “Click Here.