Objective

To create visually compelling and dynamic social media advertisements for a high-fashion brand and an athletic wear company. The goal was to experiment with typography, imagery, and custom graphics to develop a modern, high-impact visual style that aligns with brand storytelling.

Challenges

• Ensuring seamless integration of typography with the subject to create an interactive design.
• Maintaining a clean and modern aesthetic while using bold, energetic elements.
• Enhancing depth, contrast, and vibrancy without overwhelming the composition.

Approach & Process

1. Image Selection & Composition: Chose high-resolution images that conveyed emotion (fashion) and motion (athletic).
2. Typography & Placement: Carefully positioned text to avoid awkward overlaps with facial features.
3. Graphic Elements & Enhancements: Introduced hand-drawn elements, such as bold arrows, to emphasize key areas.
4. Blending & Visual Effects: Implemented a screen blending mode for soft color overlays, adding a cinematic effect.
5. Color & Branding: Developed a color scheme that aligned with brand identity, balancing warm and cool tones.
6. Final Refinements:

• Adjusted opacity and positioning to ensure harmony between all design components.
• Used textural paint strokes to add an organic, handcrafted feel to the call-to-action elements.

Results

• Developed a versatile design system that can be adapted for different branding needs.
• Enhanced engagement through interactive typography and dynamic elements.
• Delivered high-impact visuals suitable for digital advertising, social media, and branding.